Thank you for accessing the KRM Imaging LLC, DBA Ultrasona of Columbus website,
www.ultrasonacolumbus.com ("Site") operated by KRM Imaging LLC, DBA Ultrasona of
Columbus.
At KRM Imaging LLC, DBA Ultrasona of Columbus, We are committed to protecting our patients’
and prospective patients’ privacy through explaining our practices, only collecting, using or
disclosing information as is necessary for health purposes, or with patients’ consent, and
resolving any privacy-related problems as quickly as possible.
This Privacy Statement sets out how the KRM Imaging LLC, including DBA Ultrasona of
Columbus and its associated entities (collectively referred to as Us, We, Company), collects,
uses, discloses and otherwise handles and retains personal information (including sensitive
(health) information) in accordance with our obligations.
This Privacy Statement also applies to personal information that we collect and hold about
referring Health Professionals (and their nominees), Medical Specialists and hospital staff (and
their nominees), other health service providers, individuals who supply goods and services to
us, employment applicants and other individuals that we have dealings with.
WHY WE COLLECT AND HOLD YOUR PERSONAL INFORMATION
We collect and retain personal information (including sensitive (health) information) in order to
provide:
• quality medical imaging services, assist in the provision of medical care to patients and
prospective patients; and
• patient-related services to referring Health Professionals and/or other health service
providers and their respective nominees.
Personal information is also collected from, and about, employment applicants and held by
KRM IMAGING LLC for employment-related purposes and other individuals with whom we have
business dealings.
Generally, we collect personal information directly from you, however, we will also collect
information about you from third parties, including from your referring Health Professional
and/or Medical Specialist.
THE KINDS OF PERSONAL INFORMATION WE COLLECT AND HOLD
The main categories of personal information collected and held by KRM IMAGING LLC include:
• name;
• address;
• phone number(s);
• email address;
• date of birth; and
• gender.
KRM IMAGING LLC also collects and holds sensitive (health) information from others in the
course of providing health services to you including but not limited to:
• the results of any tests or procedures;
• information about your past clinical history (e.g. medication taken, previous test results,
pathology results, etc.) and other circumstances (including family, social, medical or
employment history);
• information provided by your referring Health Professional and/or Medical Specialist
that is necessary in the context of your treatment;
• information provided by other third parties (such as from a family member, authorised
representative, or from an Allied Health Professional (such as from a physiotherapist,
chiropractor, osteopath, podiatrist, dentist, nurse, etc.);
• payment and administrative information (such as your Medicare number and other
individual health identifiers, Workers Compensation insurance, Transport Accident
Compensation, private health insurance or billing details);
• information required or authorised under the American law or a court/tribunal order;
and/or
• any other information collected directly from you (including verbally) when you attend
our clinics/offices, write to or call us or through our websites.
If you choose not to provide your personal information (including sensitive (health)
information) to KRM IMAGING LLC, we may be unable to provide you with the services you
request.
PERSONAL INFORMATION USAGE
KRM IMAGING LLC will use your personal information (including sensitive (health) information)
for the purposes of:
• making an assessment of your health status
• providing a specialist medical report about your health to your referring Health
Professional and/or Medical Specialist or to third parties (such as to a family member,
authorised representative, or Allied Health Professional, etc.);
• providing your treatment and on-going health care (unless you have notified us
otherwise);
• providing internal administrative services (such as billing and collection of any
outstanding debts);
• sending out appointment reminders;
• notifying relevant organisations (such as medical defence organisations, insurance
companies and/or legal advisors) of an incident/accident when a claim of medical
malpractice has been alleged;
• on-going research of specific cases for the continuing education of professional
personnel (all information is de-identified prior to use);
• quality assurance activities, practice accreditation, customer satisfaction surveys,
market research/statistical analysis, providing medical imaging information and
complaint handling;
• assessing and/or sourcing candidates for employment and processing their applications;
and/or
• responding to messages/enquiries you submit through our websites.
• To improve our Site
• To improve users experience
• To help us create content that is most relevant to you.
• We may use the review you provide to improve our products and services.
• conduct direct marketing and performance research, to assist us in measuring
our customer service, benchmarking our performance and to help us improve our
shopping experiences and product offerings and
• The information you provide to us will be stored for the period unless you direct
us to delete it.
• We may also use your information to send you, or to have our business partners
send you, direct marketing information or contact you for market research.
DISCLOSURE OF YOUR PERSONAL INFORMATION
KRM IMAGING LLC does not sell or disclose personal information (including sensitive (health)
information) about our patients to drug companies or other health organisations/persons who
are not involved in your medical care.
KRM IMAGING LLC will sometimes need to use and disclose personal information (including
sensitive (health) information) about you where it is reasonably necessary and relevant in the
context of your treatment to organisations outside of KRM IMAGING LLC for medical, ethical,
insurance, legal and/or procedural reasons. These organisations may include:
• your referring Health Professional, nominees of your referring Health Professional (for
example employees and other Health Professionals in your referring Health
Professional's clinic) and any ‘copied to’ Health Professional;
• consultant Medical Specialists or other registered Health Professionals who inform us
are involved in your on-going health care outside of KRM IMAGING LLC and who have
been requested to provide further advice on your medical condition or to assist in
responding to enquiries submitted through our websites;
• hospital medical staff;
• registered Health Professionals granted access to KRM IMAGING LLC’s secure web-
based password-protected Referrer Portal (see below);
• local and offshore contractors whom we have partnered with, under strict
confidentiality and privacy requirements, including those that relate to cross-border
disclosure, to provide services to our business operations;
• your representative(s) (e.g. a guardian, carer, translator/intermediary and/or authorised
representative (such as a family member or legal advisor));
• health services or enforcement bodies in situations where KRM IMAGING LLC is
informed that there is a serious threat to life, health or safety;
• insurers (such as Medicare, Workers Compensation insurer, Transport Accident insurer
or your private health fund) for the purpose of benefits payable or other third parties
for billing/accounting purposes;
• our professional advisors (such as auditors and legal advisors);
• government and regulatory authorities and other organisations, as required or
authorised by or under an Australian law; and/or
Furthermore, you can contact the KRM IMAGING LLC Privacy Officer if you have any questions
around the disclosure of your personal information, including information about the disclosure
of personal information to offshore contractors and the countries in which our contractors are
located.
KRM IMAGING LLC will de-identify personal information (including sensitive (health)
information) about you for use and disclosure of that de-identified information to organisations
outside of KRM IMAGING LLC for the purposes of analysing our service quality and timeliness.
De-identified personal information (including sensitive (health) information) may also be used
internally for educational purposes.
NON-PERSONAL / IDENTIFIABLE INFORMATION WE COLLECT
Like most websites, we gather statistical and other analytical information collected on an
aggregate basis of all visitors and members on our website. This Non-Personal Data comprises
information that cannot be used to identify or contact you, such as demographic, the browser’s
name, the type of computer and technical information about Users, means of connection to our
Site, such as the operating system, user Internet service providers “IP addresses” where they
have been clipped or anonymised, browser types and other anonymous statistical data
involving the use of our website.
COOKIES
Your Internet browser has the in-built facility for storing small text files "cookies" that hold
information which allows a website to recognize your account. We use cookies to improve
users experience, by saving users preferences and login information, and to provide
personalized functionality. We may use cookies to collect, store, and sometimes track
information for statistical purposes to improve the products and services we provide and to
manage our telecommunications networks. User may choose to set their web browser to
refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts
of the Site may not function properly.
WEB BEACONS
A web beacon is a programming code that can be used to display an image on a web page, but
can also be used to transfer your unique user identification to a database and associate you
with previously acquired information about an individual in a database. This allows KRM
Imaging LLC to track certain websites you visit. Web beacons are used to track online behavioral
habits for marketing purposes to determine products or services you may be interested in. In
addition to using web beacons on web pages, KRM Imaging LLC also uses web beacons in email
messages sent to individuals listed in our database.
Notice: When personal information is collected, we will inform you at the point of collection
the purpose for the collection. KRM Imaging LLC does not intend to transfer your personal
information to third parties without your consent, except under the limited conditions
described under the discussion entitled Information Sharing and Disclosure below. If you
choose to provide us with your personal information, we may transfer that information, within
KRM Imaging LLC or to our third party service providers.
DIRECT MARKETING
We will seek your consent to our use of your personal information for direct marketing or
market research purposes. With this consent, KRM IMAGING LLC or authorised third party
companies may contact you for the purposes of KRM IMAGING LLC’s quality assurance
activities, customer satisfaction surveys, market research or for providing medical imaging
information. You may also be contacted by KRM IMAGING LLC for the compilation or analysis
of statistics comprised of, or related to, the health information that you provide to us. When
we contact you it may be via mail, phone, email or SMS. Communications with you will include
details for how you can ‘opt-out’ from these communications.
You can, however, contact the KRM IMAGING LLC Privacy Officer (Company Secretary), per
contact details below, at any time if you do not wish to be contacted for direct marketing or
market research purposes.
If you request not to receive direct marketing or market research information, please note that
we will still contact you to provide you with relevant information in respect of your on-going
health care. For example, we will continue to send you relevant statements, invoices,
reminders, notices, etc.
ACCURACY OF YOUR PERSONAL INFORMATION
KRM IMAGING LLC endeavours to ensure that the personal information (including sensitive
(health) information) we collect, use and disclose is accurate, up-to-date and complete. The
accuracy and completeness of that information depends on the information you provide to us.
We recommend that you:
• tell us if there are any errors in the information we hold; and
• inform us of any changes to your information (such as your name, address or Medicare
number).
ACCESS TO AND CORRECTION OF YOUR INFORMATION
According to some researchers, the best way to obtain your results is in consultation with your
referring Health Professional, so that they can interpret the results and explain them to you in
the context of your health care. Your imaging findings are only one aspect of your health
assessment. Your referring Health Professional is in the best position to discuss the imaging
results and balance it with your other examination findings and other health test results.
You may, however, request access to personal information we hold about you. In some
instances, charges may apply for the reproduction of results or images (if available). We will
inform you of any costs before they are incurred. In some circumstances your request may be
denied for specific legal reasons as set out in the Privacy Act, including if the request is
vexatious or if a criminal investigation is under way.
You may also request that we correct the personal information we hold about you if you
consider it to be inaccurate, out-of-date, incomplete, irrelevant or misleading.
You may request access to, and/or correction of, your personal information by contacting the
local KRM IMAGING LLC clinic where your information is held. In order to maintain the security
of your personal information, confirmation of your personal details, as well as date of last visit
and type of test taken, will generally be required before copies of information will be supplied.
If your access or correction request is denied, a reason will be given to you (except if it is
unreasonable to do so) and we will inform you of the mechanisms available to complain about
the refusal (see Complaints section below).
KRM IMAGING LLC may provide a confidential film delivery service. This service may be
provided by our own staff, commercial couriers, taxis or post. If this is unacceptable to you,
please arrange with our staff to collect your own films. If you intend to have another person
collect your films on your behalf, you must provide written consent to this collection, including
the name of the person collecting your films.
DATA SECURITY
All reasonable steps are taken to protect your personal information (including sensitive (health)
information) within KRM IMAGING LLC from misuse, interference and loss, and from
unauthorised access, modification or disclosure. Records are held securely for future retrieval
in accordance with applicable regulatory and legislative requirements and good business
practice. If KRM IMAGING LLC no longer needs, or is required, to retain information, KRM
IMAGING LLC will take reasonable steps in the circumstances to destroy the information or will
ensure that the information is de-identified.
KRM IMAGING LLC is subject to strict obligations under State and Territory laws as to the
retention of health information and records. Generally, as a minimum, we retain health
information as follows:
• in the case of health information collected while an individual was an adult – for 7 years
from the last occasion we provided health services to the individual; or
• in the case of health information collected while an individual was under the age of 18
years – until the individual turns 25.
THIRD PARTY WEBSITES
We may provide Non-Personal Data to third parties and websites, where such information is
combined with similar information of other users of our website. Although, KRM Imaging LLC
may contain links to many other sites as part of our effort to provide a service to our users.
KRM Imaging LLC do not control the content or links that appear on these sites and are and will
not be responsible for the practices employed by websites linked to or from our Site.
The third parties to whom we may provide this information may include commercial partners,
sponsors, licensees, researchers and other similar parties. Note: These sites and services may
have their own privacy policies and customer service policies. Therefore, we encourage our
users to be aware when they leave our Site and to familiarize themselves with the privacy
statements of every website that collects personal information.
PRIVACY POLICY AMENDMENTS/UPDATES
We reserve the right to revise, amend, or modify this Privacy Policy from time to time in any
manner. However, prior notification will be sent to you or revised policy date will be updated at
the bottom or top of this page. Therefore we encourage users to continually visit this page for
any changes or amendments. We also, encourage you to periodically review this page for the
latest information on our privacy practices
KRM IMAGING LLC will protect your privacy by:
• only obtaining information about your health, as is necessary for health purposes, in
accordance with this Privacy Statement or with your consent;
• keeping your health information secure;
• giving you reasonable access to the information we have concerning you;
• not disclosing this information outside the organisation without your consent or
otherwise contrary to this Privacy Statement, except where legally authorised or
required to do so;
• allowing you to withdraw your consent at any stage;
• providing you with a simple complaints mechanism for complaints relating to privacy
issues;
• ensuring a process for working with the Office of the Australian Privacy Commissioner to
resolve any complaints that cannot be resolved directly with you;
• providing written procedures and instructions for staff to ensure that privacy processes
are adhered to;
• ensuring KRM IMAGING LLC’s external (including offshore) contractors comply with the
Privacy Act and other relevant laws; and
• continuing to review and improve our privacy practices.
CHILDREN'S PRIVACY
We do not seek or knowingly collect any personal information about children under 13 years of
age. If we become aware that we have unknowingly collected personal information from a child
under the age of 13, we will make commercially reasonable efforts to delete such information
from our database. If you are under the age of 13, please do not submit any personal
information through our Site, and rely on a parent or guardian to help you use our Site.
COPYRIGHT AND TRADEMARK NOTICE
The contents of this site are the exclusive property of KRM Imaging LLC and may not be copied,
distributed, displayed, altered or modified, or reproduced or transmitted, in any form or by any
means including, but not limited to, electronic, photocopy, or otherwise, without the prior
written permission of KRM Imaging LLC. The corporate and product names, slogans, logos and
other content contained on this site are the registered or unregistered trademarks or service
marks of KRM Imaging LLC or are used by KRM Imaging LLC with the permission of their owners.
The use, copying or alteration of any Trademark without the express prior written consent of
KRM Imaging LLC or, where applicable, the registered owner's express prior written consent is
strictly prohibited. The Trademarks are protected under the Trademark Act and by state or
common law.
ACCEPTANCE OF POLICY
By using this Site, you signify your acceptance of this policy. If you do not agree to this policy,
please do not use our Site. Your continued use of the Site following the posting of changes to
this policy will be deemed your acceptance of those changes.
ACCURACY OF CONTENT
While KRM Imaging LLC uses its best efforts for the information contained in this site to be as
accurate and reliable as possible, errors may sometimes occur. KRM Imaging LLC reserves the
right to revise the information contained on this site and to make such changes without notice
to past or present users of our site. Links to Other Sites To this extent that this site may now or
in the future include links, facts, opinions or recommendations of different individuals or
organizations, KRM Imaging LLC does not guarantee the accuracy or completeness or otherwise
endorse these links, facts, opinions and recommendations.
Mobile - Text Privacy Policy
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes.
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
COMPLAINTS / INQUIRIES
You can complain about how we have treated your personal information or privacy generally.
Please send your complaint to the KRM IMAGING LLC Management at the address below. The
complaint will be investigated and a response will be sent to you as quickly as possible
(generally within 30 days of receipt of the complaint).
Your privacy is important to KRM IMAGING LLC, DBA Ultrasona of Columbus.
KRM Imaging LLC, DBA Ultrasona of Columbus
www.ultrasonacolumbus.com
9387 South Old State Road,
Lewis Center, Ohio 43035
614-785-9334 OFFICE
614-7859375 FAX
[email protected]